Safety-scares with New Zealand infant formula have led Chinese consumers to ask "what's wrong'' with Fonterra, New Zealand's Chinese embassy says.
Fang Zhang, economic and commercial councillor for the Chinese embassy in New Zealand, told TV3`s The Nation the latest Karicare infant formula scare had forced consumers to once again reassess their trust in Fonterra.
"They are asking why is always something wrong with Fonterra,'' Mr Zhang said.
The 2008 melamine scandal, which resulted in tainted dairy products killing at least six babies and sickening hundreds of thousand more in China, and the more recent January dicyandiamide incident, which resulted in traces of the nitrate inhibitor used on farmland being found in Fonterra milk, already had many Chinese consumers concerned, he said.
A translated chinese saying: "Mistakes should not be repeated again and again, three times and you are out,'' reflected the sentiment towards Fonterra amongst Chinese consumers, Mr Zhang said.