The woman behind the nationwide movement of leaving a flower out with the milk in memory of Michael Fairclough, says she is "blown away" by the response to her idea.
The tanker driver involved in the Patea collision last week was found dead at his Stratford home.
Hillary, a local cafe owner, says she was simply looking for a way to show she was thinking of Michael and his family when she placed a flower and a note on her milk vat for collection by a Fontera tanker.
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She shared the idea with a few friends, who in turn shared it with a few more ... The idea was then shared in an online group for farming mums, "and that's when it went crazy", says Hillary.