A new song by hip-hop artist King Kapisi is encouraging young drivers to stop for police, following recent pursuits.
Kapisi, police and Auckland Transport are reaching out with the song and video Hear Me Now, in the hope people will listen and take the messages on board.
Kapisi said he became aware of the problem of of fleeing drivers through family who work in police.
"I was sad to learn about the number of young people who are putting their own lives and the lives of others at risk for a cheap thrill," he said.