A fire in the toilet paper aisle at a Hamilton supermarket got firefighters running to put it out.
Fire service northern communication shift manager Colin Underdown said they were called to a alarm activation at 5.48pm at a Countdown in Chartwell.
"On arrival we found that there was a fire in the toilet paper aisle."
The crew put the fire out with fixed hoses and fire extinguishers.
Underdown said they saw the humour in the call-out but got the job done.