Stay-at-home mothers are among those being targeted to become volunteer firefighters.
A campaign in the upper North Island is being organised to draw in more volunteers for the Fire Service.
And there's a special call for women to join - including stay-at-home women with children.
Fire crews in the Far North are struggling to recruit volunteers and chief officers there say that the lack of personnel - particularly those willing to help fight blazes - is a potential danger.
Chief fire officer Bill Hutchinson, of the Kaikohe brigade, said many people in small towns needed to realise that emergency services relied heavily on volunteers from the community.