Tobacco companies are finding ways to market their products to women despite advertising restrictions, according to new research published in the New Zealand Medical Journal.
A team from the University of Otago, Wellington and Whakauae Research for Maori Health and Development said that by marketing female-oriented cigarette brand names like "Vogue Bleue" and "Topaz" with feminine colours, packaging and extra-slim cigarettes, companies were appealing to women smokers.
Female smokers 'targeted'
Photo / Peter Meecham
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