The proportion of people living in rural areas who have taken their own lives is up to 50 per cent higher than those in urban areas.
It's Mental Health Week and Federated Farmers is encouraging rural New Zealanders struggling with mental health issues to reach out for help.
President Katie Milne said it's a timely reminder to touch base with your priorities and your health.
Latest figures from Chief Coroner Judge Deborah Marshall showed 606 Kiwis took their own life in the past year, significantly up from the year before.
Mental disorders are the third-leading cause for health issues experienced by New Zealanders, causing 11.1 per cent of all health loss, behind cancers as well as vascular and blood disorders.