Federated Farmers is assembling a "virtual farmy army" to support North Canterbury farmers hammered by this week's earthquakes.
A "farmy army" was put together following the 2011 Christchurch earthquakes, and a "virtual" version is gathering momentum to help farmers in the rugged and spread out Marlborough, Hurunui and North Canterbury hinterland.
Since the launch of an 0800 line on Monday about 200 calls have been logged. The line aims to match those offering help with those who need it.
Federated Farmers Member Services team leader Miriam Bravenboer said offers have come in for accommodation, generators, money, willingness to take on cows for milking and manpower for urgent farming tasks.
A lines company that had trucks heading north asked if any farmers needed items transported.