Spending billions of dollars nationwide to try to earthquake-proof buildings -- which often leads to owners wrecking them instead -- has been described by a Masterton businessman as "nuts".
Brent Goodwin, who owns Regent3 Cinemas, said beautiful old buildings that should be heritage listed are being bulldozed, particularly in provincial centres because the cost of trying to reach earthquake standards is more than landlords can either meet or are willing to try.
His comments came in the wake of similar sentiments expressed by Ron Mark, deputy leader of New Zealand First, at a parliamentarian committee meeting discussing an earthquake-prone buildings amendment bill.
Mr Mark said there was a "whole bunch of people" keen to preserve the fabric, culture and the aesthetic appeal of rural towns by making sure heritage buildings were looked after.
He said not all buildings the committee had been discussing are considered heritage buildings even though they had high character value.