Creative collectives are a popular concept in fashion. Auckland designer Lela Jacobs has developed her own community of like-minded creatives through her namesake label and K Rd space The Keep.
Jacobs launched the space - which she describes as an open studio and concept space rather than a store - last year, with the vision of opening up her studio so customers can follow and see her creative process, as well as using it to host exhibitions.
On Tuesday Jacobs will make her New Zealand Fashion Week debut with a solo show, and on Saturday will be one of four designers taking part in the A.OK - All On K Rd - show, which will see K Rd creatives come together to showcase their in-season collections.
The Keep, 504 K Rd, ph (09) 555 7058. thekeep.co.nz
