Annie Ford Danielson is a passionate San Francisco native who loves her city's foodie culture. Tall and trim, she brings a bubbly enthusiasm to her role as a global ambassador for Benefit cosmetics. Sister Maggie also fronts the company, continuing a double act started by their mother and aunt, Jean and Jane Ford.
The former top Californian models began the beauty business in the 1970s, but have now retired. Benefit has evolved from a neighbourhood boutique to a quirky international brand, known for clever products in cute retro-style packaging and for ushering in the popularity of brow bars.
We photographed Annie - and her impressive arches - on a trip to Auckland. As well as promoting the brand internationally, she has a focus on product development and last week Viva got a sneak preview of what the company is calling a revolutionary new product five years in the making. It will be launched worldwide in June, and Annie says New Zealand will be the first country in the world to see it.
Family is her inspiration, says Annie, with sister Maggie having just had a baby, set to become a third generation Benebabe. Her mother and aunt she cites for helping women look good and feel great, with a mantra that laughter is the best cosmetic.
