Four people are dead following crashes on the road this holiday period - less than two days since the official holiday toll began.
One person died in a crash in Central Hawke's Bay this morning, hours after another fatal crash in Hanmer Springs.
Emergency services were notified at 5.35am that a van had rolled down a bank on Pourerere Rd, police said.
The passenger died at the scene and the driver has minor injuries.
Pourerere Rd was closed near the intersection of Clareinch Road while the Serious Crash Unit examined the scene.
The road was expected to remain closed for a couple of hours.
The Christmas Eve fatality is the 22nd this year in Hawke's Bay, encompassing the area between Wairoa to Tararua, and brings the region's road toll to the highest it's been since 2012 when there were 23 deaths.