A rural road was engulfed in smoke as a group of people used their phones to film a vehicle doing a lengthy burnout before the car was torched near a river.
Witnesses to the Saturday evening event near Masterton said the car's passenger kept the door wide open as the driver lost traction for the cameras, despite the onlookers.
"You could see nothing but thick, black smoke," said a woman who did not want to be named.
"We saw the smoke just billowing out - we were out there looking at them and they didn't care."
The woman and her husband went outside to see what the commotion was, along with their neighbours who had two "scared" children.