Amateur gardeners belonging to a Facebook group with membership in the tens of thousands have caught the attention of Government officials amid fears of illegal seed trading.
NZ Vege Gardeners has an active online community of more than 40,000 members, who regularly share their gardening boo-boos and triumphs, and seek advice and encouragement from other green-fingered Kiwis.
But a post this month prompted Ministry of Primary Industries intervention, after a member posted a photo of banana passionfruit and other members asked for seeds.
The vine-growing fruit delivers a sweet, tart bounty to those fortunate enough to enjoy its brightly-coloured and seed-studded pulp.
But a ministry incursion investigator warned the group it is illegal to trade several species of banana passionfruit, because of the effect they have on other plant species.