"Exposing the eye to intense visible light from the sun will cause severe retinal burns.
"As the retina has no pain receptors the effects will not be felt before serious irreparable damage occurs," Dr Best said.
"Viewing the sun through binoculars or a telescope without proper protective filters can result in immediate thermal retinal injury because of the high radiation levels in the magnified image."
The Royal New Zealand Foundation of the Blind chief executive, Sandra Budd, said more than 80 per cent of eye injuries are avoidable.
People are recommended to either view the phenomenon through a pinhole projector, or through special filtered glasses which have a thin layer of aluminium on their surfaces that attenuate radiation.
Sunglasses are also not safe.
Alternatively you can visit an observatory to view the transit through a safe solar telescope.
Auckland's Stardome Observatory will be open from 10am to 5pm with free viewing through their courtyard telescopes, which have all been fitted with new solar filters.
Short planetarium shows explaining the transit will also run throughout the day for a gold coin donation.
Stardome has also purchased a new solar telescope in anticipation of the event. The Lunt solar telescope is mounted on the side of the Edith Winstone Blackwell memorial Zeiss telescope as an auxiliary instrument. A live feed from the new solar telescope will be running to a big screen to allow as many people as possible to view the images.
Wellington's Carter Observatory also has several telescopes with solar filters available for viewing the transit throughout the day, at a cost of $9 for adults, $4 for children, $6.50 for concession tickets and no charge for Star Pass holders.
A guide to make your own pinhole projector can be found here.