She has sold over a million copies of her album Pure Heroine, won two Grammys and claimed the dark lip as her own. Next on Lorde's conquer-the-world list: a collaboration with M.A.C.
The artist will release a limited edition product collection with the global cosmetics giant in June, having worked closely with the brand, and fellow New Zealander M.A.C senior artist Amber Dreadon, since last year.
It is a natural fit for the artist, whose signature strong beauty look - pale skin, dark lip - has come to visually represent her own strength and confidence. It is also one of Lorde's first collaborations, notable in that from the beginning of her career, she has taken ownership of her image and who she aligns herself with.
"I have loved M.A.C Cosmetics since I was a little kid. I remember saving up to buy my very first M.A.C lipstick [Snob] at 14, and it was used by about 20 of my friends!" she explains.
"M.A.C has a very clear aesthetic that has always felt fashion forward to me. So I was really excited to work with them on these products, which I use pretty much every day and night. I hope you will too."
