Mr Kenny said the Society hopes that, if men fill out a Warrant of Fitness form to check their health, they will be encouraged to contact their GP to be screened for cancer.
"The warrant doesn't just benefit blokes, but their families," he said.
"Often, Kiwi men prefer to spend money on the kids, rather then their healthcare - so they'll go on suffering. But we're trying to turn that mindset around."
Get The Tools features information of different types of cancers (the "toolbox"), advice from doctors, regular prize draws and stories from New Zealand men who have survived cancer.
Its tagline is "discussing the nuts and bolts of men's health" - the word "nuts" being a pun, referring to the high number of men who die each year from testicular and prostate cancer.
"We use a lot of tongue and cheek humour," said Mr Kenny.
"Kiwi blokes don't really say things like 'penis', for example.
But they will say things like 'screwdriver'.
They talk in metaphors, and don't use clinical terms."
He also says the website was a runner up in the WriteMark Plain English Awards - behind Sorted.co.nz.
Mr Kenny and Cancer Society Wairarapa centre manager Jeanine Gribbin will be hosting a barbecue lunch during Men's Health Week, where they will be promoting the website and the Warrant of Fitness.
"We want people to be there to have a conversation about men's health and feel comfortable - but also let them know how important it is to get checked," said Ms Gribbin.
"With early diagnosis, the outcomes are so much better."
The barbecue event will be held at Southey Motors on Dixon St on Thursday June 13, at 12pm.
Men can go into the draw to win a dinner with John McBeth.
