Their mother Caroline Sills launched her namesake knitwear label in 1982, and sisters Christina and Toni joined the family business after travelling overseas. The pair had helped with the family business in the school holidays from age 12, and now work full-time across sales, marketing, advertising as well as buying and merchandising for Caroline Sills stores. From her style to business-savvy looks, they share how their mother has influenced and inspired them.
Christina: "Mum has always been an incredible influence in shaping our lives and those of many others who have crossed her path. She is a force to be reckoned with and you will always know exactly where you stand with her. This has been a valuable trait that has contributed to over 35 years of successful business.
I'm always impressed by how progressive Mum is in embracing newness and keeping things fresh. More often than not it will be through her instigation that risks are taken and new ideas implemented.
Mum started the business with her savings ($1000) and originally had out-knitters who would pick up bags of wool each week from her house and then return the following week with jumpers made roughly to pattern. Mum had very limited experience in design or knitting but with sheer dogged determination she persevered and the business grew. Eventually it got so large they had to move production off-shore, which was almost unheard of in those days.