Robyn Henry, CEO of The Conference Centre feels that the feedback generated by taking the Challenge is invaluable on her company's sustainable journey.
"I think it is great as a benchmarking tool - not just to see where we were when we started but also where we are against other companies. The shared experiences often give you ideas of other areas to focus on, or how they have achieved some of their solutions.
Many of the problems are common to most businesses, so there is not always the need to reinvent the wheel."
And Mike Murphy, managing director of Kokako Coffee, believes that this feedback loop was lacking before they took the Challenge the first time.
"I was keen to see how the sustainability practices and ??initiatives we already had in the business stood up to critical analysis by a third party. It highlighted what we were doing right but also exposed some of the things I was not so proud of, such as staff working long hours - which I'm guilty of - and not actually having a 'sustainability strategy'. We were just kind of doing sustainable things without writing them all down."
He's particularly keen to map Kokako's recent progress by taking the Challenge again in 2012.
"We won an award in 2009 for being a 'Trailblazer'. A lot has changed since then both externally and internally and our business is now completely different, so what we achieved back then seems a long time ago and I am keen to see how we have progressed."
Jonathan Lucas, senior associate at James & Wells Intellectual Property, notes that the company's Challenge process supports its understanding of what it means to be sustainable.
"The true meaning of sustainability is about the ability of a business to sustain itself over a period of time while having a positive effect on its staff, customers, community and the environment. Previously we had a narrow understanding that it was just about being green, but there is so much more to it."
Now further along its journey, James & Wells has developed initiatives to help the community while supporting other businesses in their commitment to sustainability. ?Entry into the SBN Awards programme is included in the cost of taking the Challenge - which, for James & Wells, brought a different set of rewards.
"The contacts we made as a result of entering the GSC and entering the annual Sustainable Business Network Awards have been valuable and inspiring to show us what is achievable."
Actively working with tools like the Challenge perpetuates this kind of virtuous circle, as Robyn Henry has found out. "From a business perspective, other clients seeing you actively working on sustainability, often collaboratively, means resources and costs can be shared."
Nuts and bolts
The cost of taking the Challenge is tiered according to business size, with big discounts for SBN members. Registrations close 3rd August.? Taking the Challenge is your entry to the 2012 Sustainable Business Awards programme. Head to www.sustainable.org.nz to learn more.
What they've won:
The Conference Centre
2010
Judges Commendation: Trailblazer Small & ?Medium Business in the ?NZI National Sustainable Business Network Awards
2009
Winner: Emerging Small & Medium Business at the NZI National Sustainable ?Business Network Awards
James & Wells Intellectual Property
2011
Finalist: Emerging Large & Corporate Business at the NZI National Sustainable Business Network Awards
Kokako Organic
2009
Finalist: Trailblazer Small ?& Medium Business in the NZI National Sustainable Business ?Network Awards
