Sometimes when a new sporting discipline is dreamt up there is novelty value but the inherent challenge of the competition gets diluted.
The concept of motorcycle racers who are used to riding for hours over natural terrain farmland and forest trails and instead making them sprint race around an arena not much bigger than a football field might at first seem like a lightweight challenge.
But the unique Endurocross organised for the past three years by the Te Puke Motorcycle Club as part of the annual Te Puke A&P; Show day activities is both a demanding event and an exciting spectacle.
On most weekends enduro and cross-country riders compete in isolated terrain with only a few friends and family in support to catch an occasional glimpse of the action.
Endurocross puts those riders into an arena crammed with man-made hazards and with a ready-made show day crowd to put the sport in the spotlight.