Strawberry fields forever? Forget it: right now they're a sodden mass of mud and rotting fruit.
The relentless rain of recent days has drowned strawberries across the country. Some growers and suppliers are losing more than 65 per cent of their crops.
Anyone thinking about serving up strawberries and champagne at the tennis in Auckland next week may have to think again. Ready- picked prices were around $9 per kg recently but had spiked to $12 last week.
At Auckland's Mangere Strawberry Farm, co-owner Grant Young pointed across his fields. "Everything should be dry out there and you should see a sea of beautiful strawberries. But what do you get? A lot of green leaves and not much fruit," he said.
The family-owned strawberry farm was losing more than half its crop each day to the rain.