Rescue crews have successfully retrieved the man who became stuck down a Piha cliff this evening.
The man called police in a panic at 6.25pm after becoming stuck on a cliff along the Tasman Lookout Track.
With the use of the police helicopter, the man was located 15 metres down from the track, 40 metres from the bottom of the cliff.
Fire and Emergency New Zealand sent seven fire trucks to the scene, including a specialist lines rescue team.