"Traditional play patterns such as toys that allow for creative interaction and outdoor play remain consistently popular," she said.
She said the new top toys this year show "innovation, creation, construction and interaction like we've never seen before". The Dinosaur Train uses SmartTalk technology which allows different toy characters to interact with each other, for example.
"It's really amazing what these toys can do," Ms Haurua said.
She said the most popular toys often sold out before Christmas so parents should act quickly.
Top 10 toys for christmas
1 Beyblade Battle Set Reviving the classic game Battling Tops. Ages 8+
2 Cookie Pie Pup A dog toy for girls which responds to commands and blinks and barks. Ages 4+
3 Dinosaur Train Boris Tyrannosaurus from the Dinosaur Train TV show. Ages 3+
4 Elmo Rock Elmo sings with his microphone and plays tambourine and drums. Ages 18 months+
5 Glitter Lava Desk Set for making sparkly colourful stickers. Ages 4+
6 Lego ages vary
7 Nerf Vortex Nitron Blaster Shoots discs long-range and features pulsing targeting lights. Ages 8+
8 Transformers ages 5+
9 Sylvanian Families ages 4+
10 3 Unit Gym Set Outdoor set for youngsters