A promotion run by New Zealand company Global Products has resulted in pupils from two schools receiving a toothbrush each.
'Win your child's whole school a toothbrush with Mouthfresh" ran at Napier City Pak'n Save and Flaxmere New World and resulted in Tamatea Primary School and Flaxmere Primary School taking out the top prize.
Consumers who bought Mouthfresh products had the opportunity enter the draw by writing their name and child's school on the back of their receipt.
Global Products territory managerPeter Harris said it was the first year it had run the competition around the country and hundreds of entries were received from Hawke's Bay.
"We thought it would be quite a cool idea to give kids toothbrushes. It is amazing how many kids don't brush their teeth and haven't got a toothbrush."