The spark ignited once she opted to study agricultural and horticultural science at school following her family's move to Tauranga two years ago.
Alex also threw herself into school life. As the senior prefect in charge of service and fundraising, she led the charge to raise $14,000 for World Vision this year, as well as collecting thousands of dollars more for other charities and 5000 items for Tauranga's Foodbank.
However, all roads seemed to lead to kiwifruit. She examined the industry in economics and her statistics teacher had the class study tree girdling.
"Even though I haven't grown up on an orchard or lived on one, they're all around me in in the Bay of Plenty.
"My dream job? Being able to work in a primary industry, to be a CEO in future, putting New Zealand products on the world stage."
Consequently, the 17-year-old is bound for Massey University to complete a bachelor in agri commerce, majoring in international agri business.
Fellow scholarship winner Fergus Chinnery wonders if his good fortune had anything to do with the four-leaf clover science fair project he completed four years ago. His experiment, which won a regional award, successfully cloned the lucky leaves.
Next year, he will head to Victoria University to complete a science degree majoring in biotechnology as well as cell and molecular bioscience.
At age 17, Fergus says being raised on a kiwifruit orchard led to a natural interest in kiwifruit genetics and inspired him to study biology. It also propelled him towards laboratory-based work.
"There's been massive development in the new varieties like the red kiwifruit, that's something that really interests me. And I definitely don't like the taste of kiwifruit so one day, hopefully I can make some I do like to eat."
Among his trophy haul at the recent Katikati College prizegiving were awards for leadership, drama, top overall student and one for unselfish service to the school.
While at university, he hopes to join an overseas student exchange programme but ultimately hopes to stay in New Zealand.
"Why would you want to leave?" he says. In the meantime, though, he has a summer of kiwifruit work to look forward to on the family orchard.
Zespri Grower & External Relations General Manager Dave Courtney says this year's scholarship winners stood out among a field of 117 applicants nationwide.
"It's exciting to see young people of this calibre eager to enter our industry," Dave says. "They are smart and driven, they're natural leaders but they're also well-rounded, thoroughly decent citizens who have already contributed significantly to our community.
The successful candidates each receive $5000 a year towards their tertiary studies, as well as industry mentoring over a three-year period.