Education Perfect is hitting back after being accused of sending children's data to a social media giant, saying it is "factually inaccurate".
Global human rights organisation Human Rights Watch recently released a report after an investigation, completed between March and August last year, of 49 education technology (EdTech) companies found to have violated the privacy rights of children by sending their data to Facebook when they used the platform for e-learning during the Covid-19 pandemic.
Dunedin-founded Education Perfect was named twice in the report. It was first named alongside 16 other companies for using key-logging techniques — the use of a computer program to record every keystroke made by a user — to send children's names, usernames, passwords and other information to first and third party companies.
Education Perfect, as well as 31 other companies, was also found to be sending their users' data to Facebook through a specific tracking technology known as the Facebook Pixel, which collects data for advertising targeting.