Since its establishment, the Families Commission has struggled to overcome the ineffectuality often associated with such advocacy bodies.
Nine years have come and gone and rarely has it succeeded in placing family values at the centre of policy discussions. Its well-meaning promotion of the virtues of the likes of two-parent family and parental responsibility has tended to be lost in the hubbub.
But this week the commission's profile received a well-merited boost when it raised its voice against Bob McCoskrie, whose Family First group paints itself as an equally fierce defender of conservative family values.
If the irony in the two going toe to toe was inescapable, so was the patent good sense in the commission's defence of yesterday's White Ribbon Day, which it co-ordinates with a taxpayer-funded budget of $350,000. Mr McCoskrie had said he would not wear a ribbon because he did not believe domestic violence should be treated as a gender issue.
"If we want to tackle family violence, we all - men, women and children - need to pledge to stop violence towards men, women and children," he said. "This is a family violence issue, not a gender issue."