What is it about the health profession that causes good people to sometimes lose their sense of proportion.
The case of the mother who was denied a meal at Dunedin Hospital because she was bottle-feeding her baby is not the first of its kind. It brings to mind the opposition, from various quarters but led by the La Leche League, to an image of All Black Piri Weepu bottle-feeding his baby.
Nor is excessive zeal confined to the breast-is-best campaign. The anti-smoking lobby not long ago called for a ban on candy cigarettes. But the breast milk cause seems particularly susceptible.
Dunedin Hospital has changed its policy in response to the complaint from the poor woman whose child was in the paediatric ward and was upset that only breastfeeding mothers were offered a meal. The Southern District Health Board has changed the policy in response to the complaint. It appears it was not previously aware of it.
The board's deputy chief officer of nursing and midwifery said the policy was a well-intentioned effort to support breast-feeding and had been in place since 2004. In other words, for the past eight years staff in the paediatric ward have been systematically embarrassing mothers who cannot, or choose not to, breast-feed.