The Labour Party is going into the insurance business. If it becomes the Government, it says, it will create a company called KiwiAssure to compete for general household, contents and car insurance. The set-up capital will come from taxpayers but Labour's finance spokesman, David Parker, says the company will carry no government guarantee if it fails.
The idea seems to have come completely out of left field to impress the party's annual conference at the weekend. It gave new leader David Cunliffe something to announce that would be state owned and immune to foreign purchase. It was also designed to appeal to Christchurch where the conference was held and where Labour needs to win a byelection shortly. But in practical terms it is hard to see what purpose another insurance company would serve.
Since it would have no government guarantee it would face the same risk as any other, and have the same need to spread its risk as widely in the world as possible. The global reinsurance industry is charging a high premium for New Zealand risk after the Canterbury earthquake sequence and there is no getting around that, even for a government-owned insurer.
Ironically, the frustrations experienced by home-owners in Christchurch have much to do with government insurance in the form of the Earthquake Commission. The commission covers damage to land rather than buildings, which are covered by private insurance. Assessors from each have not always agreed on what needs to be done for a particular property.
Nothing in the policy announced by Mr Cunliffe at the weekend dealt with any of the real insurance policy issues arising from Christchurch. The announcement was little more than a replay of a commercial for KiwiBank which, like it or not, could be saddled with the insurance company. "KiwiAssure will work for all New Zealanders," Mr Cunliffe declared. It would be "a service-focused, state-owned company that has their best interests at heart". It would "keep profits from this crucial industry in New Zealand".