The well-publicised exploits of New Zealand's Special Air Service in Afghanistan, not least the awarding of the Victoria Cross to Corporal Willie Apiata, have elevated the unit in the public consciousness.
This represents something of a coming out for the elite troops, who, in recognition of the clandestine nature of much of their work, previously kept out of the limelight. One consequence has been a leap in public esteem. Another has surely been an increasing number of young men keen to join this most celebrated unit.
At least partly in response to this, the army has decided to make it easier to achieve that goal by shortening the recruitment timetable.
Rather than people having to spend a number of years in the regular army before going through the SAS selection process, recruits can signal their interest from the start and be placed on a fast track. The first group to have this option are those who apply before early next month, with the first SAS selection in January next year.
This process will appeal to those who have little interest in joining the regular army and taking part in the peacekeeping operations that have become its bread and butter. Instead, they want the glamour of being part of an elite force that is often at the sharp end of military engagements.