Before this holiday season began, we went back to the first fatal road accident of last year, talking to all the people - families, friends and emergency service workers - who had been traumatised by just one of a rising number of deaths last year.
When the Christmas-New Year period ended for accident statistics on Tuesday morning, 12 more people had died on the roads.
Although this was down on the last festive season's 15 deaths, it is obviously disappointing to the police who make a particular effort and use carefully considered strategies to make the roads as safe as possible at this time of year.
Of the 12 fatalities since Christmas Eve, six happened since New Year, getting 2016 off to a bad start in the quest to reduce the annual toll that ended last year at 321, the worst since 2010.
As recently as 2013 New Zealand was showing a declining trend, as we should expect with the constant improvement in roads, vehicles, additional safety devices and a rise in the average age of the population.