Prostitution was made legal in New Zealand 14 years ago, a move which some hoped, or feared, would remove the stigma from those who buy or sell sex. That has not happened, to the disappointment of a woman who features in our pages today.
American Antonia Murphy is opening what she calls an "ethical brothel", by which she means it will be drug free, safe, and employ only women who enjoy the work and are under no pressure, financial or any other kind, to do it.
Nothing on or around the establishment will advertise its purpose and it will even provide free childcare on the site.
This is probably as close as the industry can come to the hopes of those who promoted or voted for the Prostitution Reform Act in 2003. They argued that legalisation would make the industry safer, especially for providers of sex who could take complaints of abuse to the police without fear they could be charged with a criminal offence themselves.
But also safer for the community because safe sex practices could more easily be promoted to an industry that would otherwise continue to operate outside the law.