Nothing much happens in the world of the All Blacks these days without the careful control of the corporate machine that is the New Zealand Rugby Union.
Usually, a co-ordinated media plan, with comment from the great and good and sponsors' names ever-present, massages any public news of our top rugby team.
How refreshingly old-school then for Andrew Hore to have announced his retirement from international rugby with not a logo or PR man in sight.
The 35-year-old hooker relayed his decision after stepping off a plane from London. There was no media conference or staging or scripting - just an All Black saying his future rugby would be confined to the Maniototo club in Central Otago.