Dulux is recalling more than 100,000 toy dogs distributed in New Zealand and Australia after an investigation found they are a choking hazard.
The toy dog was given to customers who bought either a 10 litre pail or two four litre pails of paint as part of the Dulux 'Jelly Beans and me' promotion.
A Commerce Commission investigation found the toy could pose a choking hazard to young children as some of its fur can come away when pulled, sucked or chewed.
Its investigation was launched after a complaint from a customer whose child chewed some fur off the toy.
Ministry of Consumer Affairs advisor Martin Rushton said anyone who had one of the products should return it as soon as possible to Dulux and make sure it is kept away from small children.