One of the organisers of next month's Drought Shout at Tui Brewery in Mangatainoka has said he is "overwhelmed but not surprised" by the support for the event.
The Drought Shout is the brain child of business leaders from Tui Brewery, PGG Wrightsons and Baker & Associates.
Sam Orsborn, a director at agricultural consultancy Baker & Associates and one of the event's organisers, said that organisers had raised $65,000 in one week and an additional $16,000 worth of in-kind support had been gifted.
"As soon as we announced the Drought Shout last week, it brought a deluge of support from local, regional and national businesses, many pledging their support financially while others are donating silage, stock feed and agricultural products," Mr Orsborn said.
"We're overwhelmed but not surprised as it reinforces how our business community is all in this battle together."