Auckland communities are becoming more aware of problems caused by alcohol, two out of three people surveyed saying liquor has a negative effect on life in the city.
However, 13 per cent of 2175 people questioned in the survey for Nielsen were regular drinkers and said they thought alcohol had a positive impact.
About 45 per cent of respondents agreed that having a drink enhanced the experience of eating out and 38 per cent said pubs, bars and clubs brought communities together.
The research was done for Auckland Council's proposed local alcohol policy, which is a response to safety, health and crime concerns expressed by organisations including local boards and the police.
A report to the council's regional development and operations committee meeting said respondents noted effects on families and youth, drink-driving, violence and costs to society through hospitals, police and accident compensation as negative impacts.