Dozens of people went topless to beaches in Auckland and Wellington yesterday to protest the sexualisation of women's nipples and gender inequality generally.
About 40 people - 70 per cent women - turned out to Free the Nipple at Mission Bay in Auckland, while about 30, mostly women, were at the event at Wellington's central beach, Oriental Bay.
The movement was founded by US filmmaker Lina Esco as part of her documentary of the same name.
It has been making waves around the world, with several celebrities including Miley Cyrus and Australian actor Ruby Rose publically backing it.
Free the Nipple events have been held in New Zealand over the past couple of years, garnering more support in time.