People choose who they vote for based on a range of different things, and personality is most definitely one of them. Do I like that bloke or this bloke? Women are serial offenders here - they make decisions based on "look" and "feel" all the time. That's just how we're hard-wired. That's precisely why credibility is attacked - if people didn't care about personality and were only interested in policy, it wouldn't matter what they did outside of their brief in the strictest sense of the term.
Let's be honest, the only policy we really want to hear is the one that tells us how much more money we're going to get from that lot compared to how much we're going to get from the other bunch. Maybe that's just my shallow view of things, but as Jerry once said to George, "just when I thought you couldn't get any more shallow, you manage to drain just a little bit more out of the pool".
It's all very well to sit back and tut-tut over the squabbling politicians, and maybe there's a perception this election could be more spiteful and nasty than normal.
But politics, by its very nature, is a dirty game. In fact, it's downright bloody filthy. Nothing much has changed except the manner in which the information is divulged. Those of you on the wrong side of 40 may recall the "Moyle affair" of 1977. I wasn't around then, but I've learned that Colin Moyle was widely regarded as one of the best Ministers of Agriculture this country had ever seen. But when Prime Minister Robert Muldoon learned he may replace Bill Rowling as party leader, he accused Moyle in Parliament of having been questioned by the police on suspicion of homosexual activities. Those said activities were illegal in New Zealand at the time and Moyle eventually resigned because, he said, "the whole thing just made me sick". Filthy but effective politics.
What's equally grubby, but a whole lot less intelligent, is the choosing of political parties like a sports team. The amount of sycophantic blind loyalty shown to political parties is absurd in the extreme.
I've seen it on all sides over a long period of time but it's become glaring in the past week. There's nothing wrong with saying you want a particular side to win for whatever reason, but making excuses for every mistake they make and criticising opposing parties based on some perceived ideology is so brainless it should preclude these people from voting on the grounds of extreme stupidity.
If a party on the other end of the political spectrum makes a good point, it won't kill you to admit it; you can still vote for whoever you want. Equally, if your party proposes or does something stupid or downright skulduggerous there's no harm in being able to acknowledge that either.
Some people do themselves no favours. A zealot in any walk of life is a dangerous entity; a political zealot is a ticking time bomb.