There have been important news stories this week, not only for agriculture, but also for the country. Silver Fern Farms' venture with Chinese food giant Shanghai Maling and the continued rise of Fonterra's global dairy auction prices are stories that have received relatively adequate exposure from the news media.
But, as a journalist, it struck me recently that we need to be more vigilant who we give oxygen to. From the rabid right to the loony left and every bugger in-between, it seems any old message from any old idiot can see the light of day. I thought that's what social media was for. Any triviality can be aired and judged by the great unwashed. It's when that ethos creeps into mainstream media that problems of credibility arise.
The lead story in Tuesday's edition of the Otago Daily Times read, "Mayor Blasts 'Racist' Petition". Naturally, like many others I suspect, I read the article to find the source of this alleged racism.
It turns out there are two petitions, both in relation to Dunedin Mayor Dave Cull's proposal to set up a centre in the city to harbour Syrian refugees: one is pro, the other anti.
The anti-refugee petition calls on John Key to refrain from a resettlement centre in Dunedin, while the other encourages him to do so. The article tells us the anti-refugee petition was set up by a guy from Christchurch (there's a surprise) who attracted about 200 signatures from people in at least SIX countries. The pro-refugee petition has attracted a mere quarter of that number.