Diet clinic's unsafe ad

A diet clinic has been reprimanded for the second time in a year for promising unrealistic weight loss in its advertisements.

A complaint against a Cohen's Lifestyle Clinic magazine ad was this week upheld by the Advertising Standards Authority.

The ad, which appeared in Her Business in July, featured the clinic's director saying she lost 4.9kg in a week.

Complainant T. Houston argued the ad breached the Code for the Advertising of Weight Management because it promised unrealistic or unsafe weight reduction.

The authority's complaints board agreed.

The decision comes after a complaint about an ad for the clinic published in January that promoted a weight loss of 40kg in 21 weeks.