Rugby has long been a religion for many New Zealanders. But for those whose religion involves not only men chasing an oval ball, the four-nation Rugby Championship will today cause a Sunday morning crisis of faith.
The All Blacks take on the Pumas in Argentina today, but because of the 15-hour time difference, the game kicks off on New Zealand television at noon. Pre-match coverage starts at 11.30am.
And it's just the start: in the new championship, the All Blacks must play one game in Argentina a year. And if an Argentine franchise eventually join the Super Rugby competition, as has been touted by top rugby officials, more games could clash with Sunday church services.
Christian All Black great Michael Jones, who famously refused to don the black jersey on Sundays, thinks this morning's clash of religions could see some usually devout Christians put rugby first.
"I wouldn't be surprised if some of the faithful leave early or come in late. That's bound to happen," he said. "Each to their own though, I don't want to judge."