It is a debate that has raged for years, pitting mothers who follow Gina Ford and her routine-based approach to child-rearing against those who prefer the more laidback ways of Penelope Leach.
Now the battle is set to intensify as new research suggests that babies who are fed on demand do better academically than those who are fed on schedule - although their mothers are more exhausted and grumpy.
The study shows that babies who are fed when they are hungry - with breast milk or formula - achieve higher scores in tests at ages 5, 7, 11 and 14, and that by the age of 8 they have an IQ four to five points higher.
But mothers who keep to scheduled feeding times score better on wellbeing measures, and report feeling more confident and less tearful.
Researchers from the Institute for Social and Economic Research (ISER) at the University of Essex and Oxford University in the UK believe they are the first to conduct a large-scale study into the effects of scheduled versus on-demand feeding.