As I put my pink shirt on today, I'm doing it with the knowledge that over the past year, some great things have been achieved in the space of bullying prevention.
Through hard work and perseverance, we have launched the very first Bullying Free NZ week and a much awaited resource for our schools and, more importantly, our children - the new Bullying Free NZ website, www.bullyingfree.nz.
The website is the 2015 Bullying Prevention Guidelines in action. It is a huge step towards arming our schools, parents and caregivers with the advice, support and tools they need to prevent bullying in New Zealand. It also shows the continuing rewards of taking a multi-agency response to bullying. It has resulted in the development of an approach to bullying that is a New Zealand first - it's responsive, informative and joined-up.
Importantly, our schools no longer feel as if they are alone in fighting something that has had a stranglehold on the schoolyard for far too long.
We have indeed made progress, but there is no point in continuing to tinker around the edges. To truly deal with bullying and family and sexual violence, there needs to be a cultural shift.