I ENJOYED the Hawke's Bay/Wairarapa Dairy Industry Awards on Tuesday night at the Masterton War Memorial Stadium.
If ever there was a sense of the industry feeling good about itself right now, it was there among over 400 guests plus finalists who packed the tables at the stadium.
People even got dressed up, as noted by convenor Will Bosch, matching the award theme of regional pride.
"Thanks for the excellent dress standard - we were told at conference we weren't the worst region, but we had to come up a bit," he said.
Speeches were what you'd expect from the rural industry: a bit of panic at the podium, a few "ah, yeah, bit of a shock, eh" and asking the wife if what he'd said was okay. The organisers did fail to intercept a voluble Featherston farmer who spent 20 minutes talking about growing up in Greytown and getting his motorbike licence.