The Whanganui River Rd has more tourists than last year, including an increasing number of cyclists.
The isolated and scenic road is one of the top four attractions for visitors to Whanganui, according to Bronnie Crow at the city's information centre.
The co-owner of The Flying Fox, Annette Main, said her boutique accommodation business on the River Rd at Koriniti was sleeping six to eight people a night, and bookings were still coming in steadily. She's hearing that other providers are equally busy.
She's also seeing eight to 10 cyclists on the road each day, and at least three campervans at the Conservation Department campsite at Atene every night.
The 79km road to Pipiriki has bush and river scenery, several marae and the picturesque convent and church at Jerusalem/Hiruharama. At Pipiriki travellers get off or onto the river in jetboats and canoes. There are at least six places offering accommodation along the road, ranging from camping spots to selfcontained cottages.