The first time I thought it was rather sweet.
I was driving home from work, on a fairly quiet suburban road, and a boy of maybe 9 or 10 rode his bike across the road in front of me.
No helmet, no shoes, one hand on the handlebars while with the other he enthusiastically tucked into a pie.
On a quiet suburban road, with few cars in sight, I thought it was rather nice that kids still enjoyed that kind of freedom.
It's how most of us grew up - heading off on our bikes after school with instructions just not to get too dirty and to be home in time for tea. Bike helmets, in those days, never really came into play.