David Cunliffe naming himself as Labour's information and communications technology spokesman has been welcomed as a signal the sector and its role in the economy is well respected.
The move is also a sign the Leader of the Opposition plans to keep the heat on the Government over its proposed intervention in the copper broadband market.
Mr Cunliffe yesterday named himself as Labour's ICT spokesman in his reshuffle of the party.
The role was previously held by Dunedin MP Clare Curran, who will remain as an associate in the portfolio. Kris Faafoi was also named as associate ICT spokesman.
Mr Cunliffe said the move showed Labour took technology issues "extremely seriously".