Labour leader David Cunliffe has appointed journalist Simon Cunliffe as his chief press secretary and media director.
The pair are first cousins - their fathers were brothers.
Simon Cunliffe has been a deputy editor of the Otago Daily Times and a deputy editor of The Press in Christchurch.
He was a columnist and won the Best Columnist at the 2012 Canon media awards.
He wrote a play, The Truth Game, about a newspaper in transition to the digital age which was shown at Wellington's Circa Theatre last year.