Sky's cricket commentators have been told they must be nice to the Black Caps and are not to regurgitate their off-field dramas.
The controversy surrounding the sacking of captain Ross Taylor has fired up debate for the summer game but fans expecting Sky commentators to weigh in will be waiting a long time, the company says.
"We don't put down sporting codes because we're in the business of promoting sport," Sky spokeswoman Kirsty Way said.
Sky and New Zealand Cricket had a business partnership, she said. "It's natural for our commentators to promote our product."