The research suggested only 58 per cent of 18- to 34-year-old men thought hitting, punching or restraining would be considered a type of family violence.
Just over half (54 per cent) of the 18- to 34-year-old men surveyed thought non-consensual sexual activity would also be considered family violence. Frightening, humiliating, degrading or punishing a person was agreed as a form of violence by 57 per cent.
Older age groups tended to agree far more strongly that the behaviours constituted family violence. Of men 65 and older, 98 per cent considered hitting or punching was violence, and 90 per cent to non-consensual sexual activity.
"One of the things that we know is that we have actually got to do something about changing the attitudes that drive this family violence. That's attitudes about power and control, dominating women, having them as something you control and own," McCann said.
'Promoting healthy masculinity'
White Ribbon is launching a campaign called "Challenge the Outdated".
"[This] is undermining those parts of masculinity which can support violence, and promoting healthy masculinity.
"Thinking about some of the things that we've been taught to grow up and understand as part of masculinity - being stoic, not showing emotion.
"For a parent, as I am, the important thing is not just talking the talk but walking the walk, because our children learn from our behaviour. If we use these tools in our relationships, then our children are going to learn from that, so it's really important to model that behaviour."
McCann said with the survey showing violent and derogatory attitudes more common among young men, visibly refusing to accept or go along with behaviours or comments can help change what some men deem to be acceptable.
"There are obvious times when it's a good place to challenge [someone], and an unsafe place. If you're in a reasonably safe place - so that's probably not drinking in a pub - then you could say 'mate, that's not ok' or shake your head, to indicate that what you're hearing is actually disrespectful and you don't agree with it," McCann said.
"The reality is that if we laugh or don't respond, then the person who's talking about perhaps women in a derogatory fashion takes that as your agreement, that you agree with those ideas, and it helps perpetrate these ideas over and over again.
"It's really just saying 'mate, that's not ok' - it's as simple as that."